Water resources are essential for economic, cultural, and social development, but they face growing threats such as urbanization and pollution. This work presents the outcomes of The Waters' Path, an outreach event held at a state university in Minas Gerais, Brazil. The event, rooted in environmental education and outreach activities, aimed to foster a deeper understanding of water resource conservation, particularly the Itapecerica River, a urban water source within the São Francisco River basin, Brazil. The exhibition was designed so that visitors could follow the river's path from its source to its mouth in the Atlantic Ocean, passing through different rooms representing cities, biomes, and ecosystems of the São Francisco River basin. The event engaged approximately 300 participants, including students and community members, through a blend of scientific, cultural, and artistic approaches. One of the exhibitions rooms was dedicated to the Itapecerica River. This room featured interactive models of watersheds, live and preserved specimens from the Itapecerica's ecosystem, (bio)narratives, and historical photographic records. Visitors explored critical topics such as pollution, deforestation, and the role of riparian forests in maintaining aquatic ecosystems' health. These activities bridged scientific knowledge with local cultural narratives, sparking dialogue about the river's ecological and historical significance. Interactive watershed models encouraged hands-on learning about the impacts of human activities on water systems. Participants reflected on their perceptions of the Itapecerica River, shifting from an initial focus on its negative aspects (pollution and odor) to a greater appreciation of its biodiversity, cultural importance, and role in urban water supply. The initiative demonstrated how transdisciplinary storytelling, integrating scientific, artistic, and social perspectives, can effectively engage diverse audiences in freshwater conservation. The event highlighted the potential of university outreach programs to connect academia and society, strengthening environmental education, bringing the population closer to socio-environmental issues, and encouraging the conservation of aquatic ecosystems.